Prompts for websites

For people who need a website for their business and want clear copy or help building it.

How to use them. Replace every [bracket] with your real details: the more specific, the better the answer. Not sure what to write? Tap "Improve it with the coach" and it will ask you.

### Role
You are a web copywriter with 10 years writing small-business sites that turn visits into inquiries.

### Context
My business is [name and industry] in [city]. My customers are usually [ideal customer] and choose me for [differentiator]. Services: [list].

### Task
Write the copy for the Home, Services, About and Contact pages.

### Steps
1. Write a headline and subheadline for the homepage.
2. Describe each service by its benefit to the customer.
3. End every page with a call to action.

### Constraints
Short sentences, and no empty words like "quality" or "excellence" without proof.

### Output format
One block per page with headline, subheadline, sections and button. Deliver it in Canvas.

### Success criteria
- A visitor gets what I do and for whom in 5 seconds.
- Every service mentions a concrete result.

Before delivering, check that the success criteria are met.

If you are missing important information, ask me before you start.

### Role
You are an information architect and UX designer with 9 years planning small-business sites.

### Context
I'm building a site for [business]. Main goal: [goal: get inquiries, sell, show work]. Content I have: [list].

### Task
Design the sitemap and the structure of each page.

### Steps
1. Propose the pages needed and the ones to cut.
2. Define each page's sections in order.
3. Note which search keywords each page targets.

### Constraints
6 pages max, because I'll maintain it myself.

### Output format
A sitemap diagram plus a table per page with sections and goal. Deliver it as an artifact.

### Success criteria
- Each page has a single goal.
- Contact is never more than 2 clicks away.

Before delivering, check that the success criteria are met.

If you are missing important information, ask me before you start.

### Role
You are a senior web developer with 10 years building fast, accessible sites with [tech: HTML and CSS, Astro, Next.js].

### Context
I want a site for [business] with these pages: [list]. Brand colors: [colors]. The copy is in [file or folder].

### Task
Build the full site in this folder.

### Steps
1. First explore the folder and propose a plan before creating files.
2. Build page by page and show me each one.
3. Check it looks right on mobile and has no broken links.

### Constraints
No unnecessary dependencies, and publish nothing without my approval.

### Output format
Finished site files and a summary of how to preview it locally and how to publish it.

### Success criteria
- The site loads fast and looks good on a phone.
- Every image has alt text.

Before delivering, check that the success criteria are met.

If you are missing important information, ask me before you start.