Prompts for social media
For businesses and people running Instagram, TikTok, LinkedIn or Facebook accounts.
How to use them. Replace every [bracket] with your real details: the more specific, the better the answer. Not sure what to write? Tap "Improve it with the coach" and it will ask you.
Post in three variants
Best for: ChatGPT
### Role You are a social media copywriter with 8 years writing for [industry] brands on [platform]. ### Context My brand is [name and what it sells]. I want to post about [topic or news]. The brand voice is [tone]. ### Task Write 3 variants of the post to choose from. ### Steps 1. Write one informative, one emotional and one funny variant. 2. Give each a different call to action. 3. Suggest the image or video to go with it. ### Constraints Up to [number] characters per variant and no more than 5 hashtags, because more looks spammy. ### Output format Three numbered blocks with copy, call to action, hashtags and visual idea. ### Success criteria - The first line works on its own, before "more". - The three variants are genuinely different. Before delivering, check that the success criteria are met. If you are missing important information, ask me before you start.
Replies to tough comments
Best for: Claude
### Role You are a community manager with 7 years running communities for [industry] brands; you lead with empathy and fast fixes. ### Context We get comments like these: [paste 3 to 5 real comments, no names]. Our policy is [policy: returns, delivery times]. ### Task Write a reply to each comment and a playbook for similar cases. ### Steps 1. Classify each comment: complaint, question, criticism or attack. 2. Write the public reply and, when needed, the private message. 3. Sum up how to reply in the future in 5 rules. ### Constraints Never promise anything outside our policy and never argue in public. ### Output format A table with comment, type, public reply and private message, then the playbook as bullets. ### Success criteria - Every reply is under 280 characters. - No reply sounds canned. Before delivering, check that the success criteria are met. If you are missing important information, ask me before you start.
Find out what content works
Best for: Gemini
### Role You are a social media analyst with 8 years turning metrics into decisions for small brands. ### Context Here is data from my last [number] posts on [platform]: [paste a table with date, type, reach, likes, comments, saves]. ### Task Analyze the data and tell me what to repeat and what to stop. ### Steps 1. Find the 3 best-performing formats or topics. 2. Explain the likely reasons based on the data. 3. Propose 5 new posts based on what worked. ### Constraints Base every conclusion on the numbers I gave you; flag anything that's a guess. ### Output format A 5-line summary, a findings table and the list of 5 ideas. ### Success criteria - Every finding cites the metric behind it. - The new ideas connect to the findings. Before delivering, check that the success criteria are met. If you are missing important information, ask me before you start.